Intro - WaldBranding

HI, THEREHI, THEREHI, THERE

I’m Andrea Wald, an interdisciplinary Creative Director based in Berlin.
With 18+ years of experience, I combine creative excellence with strategic vision to create bold, meaningful experiences.

I work at the intersection of brand strategy, brand identity, consulting, digital design, campaigns, brand spaces, film, and AI — from concept to execution, from solo work to leading teams.

Using AI as a creative and strategic tool, I develop future-ready brand stories that connect people, purpose, and business.

Brand Identities

Developing distinctive brand identities for startups, growing businesses, and global players — from positioning and strategy to visual systems and storytelling.

Brand Experience

Designing immersive brand experiences across events, fairs, and spatial concepts — from the first idea to the final show. Strategic storytelling translated into space, motion, and emotion.

Campaigns
+ Look & Feels

Strong visual languages and campaigns that redefine brands and create impact across all touchpoints.

AI Brand Films

AI-crafted films and visual narratives for next-generation brands.

Everything you can imagine is real.

Building Brands
for Tomorrow.

From startups & incubators to global players – working for automotive, mobility, healthcare, telecommunication, smart home, robotics, lifestyle, fashion, food

Let's talk

WaldBranding
Andrea Wald
Westhofener Weg 5
14129 Berlin

+49 179 70 10 632
a.wald@waldbranding.com