About - WaldBranding

The only
constant
in life is
change.

Hi, there!

I am an award-winning Creative Director with international experience, leading teams across all relevant marketing channels and branded experiences.

Driven by curiosity, especially in new technologies,
I turn complexity into bold & meaningful brand experiences.

Let's talk

How can I help?

As a freelance Creative Director of multimedia brand experiences working in advertising and brand building for 18+ years, I am focussed on bold, high-impact and user-centric solutions.

I specialize in transforming initial client briefs into innovative concepts and overseeing their journey to final production, ensuring every detail reflects creative excellence.

Passionate about pushing boundaries, I actively pursue opportunities to innovate, challenge norms, and deliver impactful results.

Throughout my career I’ve built and managed international teams in-house and at agencies to build brands and brand experiences with trust, efficiency and transparency.

I excel at navigating ambiguity in dynamic environments and crafting effective solutions through thoughtful design.

Whether working with startups or global corporations, agencies or direct clients, I can take the lead on any project, seamlessly integrate into any team, or provide support with a flexible, on-demand team.

Let's talk

Building brands, experiences and teams with trust, transparency and passion.

Clients

Agencies

Creative Agencies

Serviceplan
Heimat
Innocean
Jung von Matt
DDB
BBDO
Scholz & Friends
Saatchi & Saatchi Pro
KKLD
Lambie Nairn
Loved
Thjnk
TLGG

Brand Agencies

KMS TEAM
Mutabor
MetaDesign
Fünfwerken
Strichpunkt Design

Consulting & Tech Builder Agencies

BCG Digital Ventures
McKinsey
IXDC/PWC
Diconium
Dorten
Kapacht/DDB
GermanTech Digital

Brand Experience Agencies

Uniplan
Blue Scope
Dan Pearlman
Graft BrandLab
Hartmann von Siebenthal

Digital Agencies

Parasol Islands
Exozet/Endava
Monks
Dammanworks

2012 – now, Freelance Creative Director, WaldBranding
2010 – 2012, Creative Director DDB, Berlin for Volkswagen
2008 – 2010, Art Director Mutabor, Hamburg for Audi
2007 – 2008, Senior Designer KMS TEAM, Munich for MAN, Neoplan, Audi
2005 – 2007, Designer Metadesign, Berlin for RWE, Deutsche Post
2004 – 2005, Junior Art Director, Zum Goldenen Hirschen, Berlin

Brand Identity
Vision/Mission
Keyvisuals
Type Design
Brand Architecture
Brand Naming
Communication Design
Look & Feels

Brand Experience
Website Design
Digital Products / UX/UI
Industrial Design
Illustration Design
POS Exhibition Design
Production
Shootings

Campaigns
Prompt Design
Key Messaging
Social Media Concept
Employer Branding
Information Design
Guidelines
Signage

Awards

4x IF communication design award
IF Product Design Award
3x DDC Award Gold
2x Red Dot Design Award Communication Design
Red Dot Design Award Product Design
2x Corporate Design Prize Gold
German Design Award
2x German Design Award Nomination
Iconic Award
Art Directors Club Award Bronze
Euro Effie Awards Gold
Adam Award Silver
AME Award Gold
TDC Tokio yearbook entry

Brand Building
for Startups

Maybe the last chance to get a governmental funding.

Did you know that the "Transfer Bonus Design" funded by the state of Berlin supports all start-ups or commercial entrepreneurs (‘SME’/KMU´s) working with creatives based in Berlin? External work for drafts, designs, interaction and interfaces, technical products or branding and consulting are subsidised with 70% – up to EUR 15,000. This involves the development or revision of new and innovative products, services and product processes. So if you have an innovative idea or product it is possible to get a funding. Me and my team have already worked with it in the past and know how to do it.

Let's talk

That is what clients say..

“Andrea is a one of a kind world-class brand designer, I have ever worked with in my 20 years on board- and c-level projects for small and large projects internationally. She has profound professional experience and extraordinary design skills. She always delivers best-in-class work no matter what domain or segment.”

Vanessa Schmoranzer, Partner,
Diconium (Volkswagen Group)

“Andrea is an exceptional designer. She combines pragmatism with conceptual excellence. She has one of the best design handwritings and brings topics forward.
For us, she is one of us. Andrea is always a safe bet.”

Susanne Plümecke,
European COO, Innocean

“It was very difficult for us as a start-up to find a suitable name. We couldn't afford the budget expectations of most branding agencies. Andrea Wald and her team were able to present us with great ideas and concepts in a short space of time and within our means. High-quality naming, brand development and design can also be achieved at a fair price. I have recommended WaldBranding several times and will continue to do so.”

Christian Wolf,
Founder asgoodasnew

“Working with Andrea is inspiring and highly professional as well as hands-on and uncomplicated. All types of branding projects, from digital to trade fairs, are in good hands with her.”

Laura Henrich,
Digital Health Innovator

Let's talk

Stay hungry

The Taskforce

Depending on the task I expand the skillset by working with these fine on-demand high-end professionals.

Building Brands
for Tomorrow.

From startups & incubators to global players – working for automotive, mobility, healthcare, telecommunication, smart home, robotics, lifestyle, fashion, food

Let's talk

Contact

WaldBranding
Andrea Wald
Westhofener Weg 5
14129 Berlin

+49 179 70 10 632
a.wald@waldbranding.com
Instagram
Linkedin