Andrea Wald
Freelance Creative Director
& Designer

AW_2022_2200dpi

Shaping Brands for Tomorrow.

Development of Brand Identities and Brand Experiences.

Sustainable design strategies and solutions for companies, products and services.



  • Interdisciplinary Creative Director & Designer, Teamleader Creative, Branding and Brand Campaigns

  • 18 years of experience working with the most renowned German design/advertising/ trade fair and digital agencies

  • 14 years of experience working for the automotive industry
  • Digital expertise: UX/UI designer, development and design of user interface designs, prototypes, customer journeys and user testing.

  • From startups, medium-sized businesses to major customers 

  • Brand consulting for numerous brands and agencies.

  • Lecturer for communication design and marketing, Design Academy Berlin

***Jobs in 2022
Strichpunkt, Audi Brand Pitch / Graft Brandlab, Huawei AITO / Uniplan, Hyundai Dealer Conference 2022 / Dammanworks, Volkswagen Social Media Content / JVM, BOSCH CES 2023 / DDB Roller Pitch / BCGDV, Secret project / Jacaranda, BMW Wintersport Pitch / Wandelbots Brand Identity and Consulting / Tyde Brand Identity / Sea.AI Brand Identity / Lamy Neo66, Kono Brand Identity

***Jobs in 2021
Innocean, Genesis Brand Launch Campaign / Innocean, Kia Sportage Campaign / Bluescope Mini Urbanaut / Bluescope BMW IAA / Siemens Pitch mit Tigerbytes / DDB Media Markt Pitch / Jacaranda, 50 Jahre Olympia / Wandelbots, Brand Identity / BCGDV, Secret project / Secret project, Finance Sector / BMI, High Protein Cheese

WaldBranding_Brands
WaldBranding_Brands2

Agencies
BBDO, BCGDV, Bluescope, Dammanworks, Dan Pearlman, DDB, Dorten, Exozet, Fuenfwerken Design, GraftBrand Lab, Heimat, Loved, HartmannvonSiebenthal, Innocean, IXDS/PWC, JungvonMatt, Kapacht, KKLD, KMS Team, LambieNairn, McKinsey, Metadesign, Mutabor Design, Playframe AG, Scholz & Friends, Select NY, Strichpunkt Design, Thjnk, TLGG, Triad, Uniplan, Zum Goldenen Hirschen 

Clients

fbadfb

Automotive
Audi, BMW, Car2GO, Daimler, Genesis, Heycar, HK Engineering, Hyundai, Kia, Mercedes-Benz, MAN, Mini, Neoplan, Porsche, Schaeffler, Smart, Skoda, Volkswagen

Medicine & Healthcare
BKK, Grünenthal, Hartmann, Midge Medical, Techniker Krankenkasse, Vilua

Governance, Finance & Consulting
Allianz, Bundesministerium für Wirtschaft und Arbeit, Bundespresseamt, Bundesregierung, Bündnis90/Die Grünen, Consorsbank, Deutsche Vermögensberatung, Sparkasse, Scalable Capital

Food
Aldi, Bayerische Milchindustrie, Best Water Technologies, Carlsberg, Dr. Oetker, Nespresso, Share

Energy & Logistics
DHL, Deutsche Bahn, Deutsche Bahn New Digital Business, Deutsche Post World Net, E.ON, EnBw, RWE, Transdev

Telecommunications & Electronics
Benq, Bosch, Deutsche Telekom, Deutsche Telekom Laboratories, Infineon Technologies, Kabel Deutschland, MediaSaturn, Media Markt, O2, Siemens, Vodafone

Media & Service
Bertelsmann, Günther Thomas Gruppe, Heidelberg, Kieler Nachrichten, VRM Media, Qixxit

Sport & Lifestyle
Gabor Footwear Lamy, McFit, Oakley, Swatch

Startup & Incubators
Deutsche Telekom Laboratories, Deutsche Bahn New Digital Business, Feelix, German Tech Digital, Glossybox, Go Digital Software, Parlamind, PropTech1 Ventures, Share, Tyde, Ubitricity, Wandelbots, Wechselhelfer, WirvonHier, Zimory Deutsche Börse



Services
Brand Strategy
Brand Identity
Customer Experience Design

Brand Research
Brand Design
Brand Consulting

Brand Naming
UX/UI Design
Website & App Design
Digital Design
Service Design
Logo Design

Brand Campaigns
Prototyping
Icons and Illustrations
Keyvisuals
Editorial Design
Guidelines
Signage
Shooting Supervision
Packaging Design
Product Design
Messe Design
Brand Space

Cases

Campaigns & Pitches
100 years of Audi/Mutabor, 100 years of BMW/Dorten, Audi Brand/Strichpunkt, Audi A3/Thjnk, Audi A1/Mutabor, Audi Formel-E/Jacaranda Sport Consulting, Kia Sportage/Innocean, Genesis/Innocean, Mercedes-Benz SUV Online/TLGG, Mercedes-Benz Viavan/Dan Pearlman, Volkswagen Beetle/DDB, Volkswagen Passat CC/DDB, Golf7/DDB, Bosch/BBDO, Car2Go/JVM, Porsche/Kapacht, Jointventure EnbW/Strichpunkt, Roller/DDB,
Deutsche Post/BBDO

Trade Fairs & Communication in space
Audi IAA/KMS Team, Audi Dealer Conference/KMS Team, Audi Q3 Launch Creative Space/KMS Team, Hyundai Dealer Conference/Uniplan, O2 Flagshipstore Berlin/Hartmannvon Siebenthal, Bosch CES/JVM, Volkswagen Annual General Meeting/HartmannvonSiebenthal, BMW IAA Bluescope, Audi Kiel Sailing Week 2010-2016, Audi Shop Guidelines /Mutabor, Audi AOZ/Mutabor, Audi Welcome Pavillion and Signage/Mutabor,
Neoplan Bus Fair/KMS Team, MAN Bus Fair/KMS Team, Heidelberg DRUPA/KMS Team

Apps
Techniker Krankenkasse, Feelix Finance Expert, Lair Air Quality Sensor

CV
2012 – Heute
Creative Director, WaldBranding™

2011 – 2012
Creative Director, DDB 

2008 – 2010
Art Director, Mutabor Design

2007 – 2008
Senior Designer, KMS Team

2005 –2007
Designer, MetaDesign

2004 –2005
Junior Art Director, Zum Goldenen Hirschen


Awards
4x IF communication design award,
3x DDC Award Gold,
2x Red Dot Design Award
Communication Design,

2x Corporate Design Prize Gold.
2x German Design Award Nomination.
German Design Award.
Iconic Award,
Art Directors Club Award Bronze,
Euro Effie Awards Gold,
Red Dot Design Award Product Design,
IF Product Design Award,
Adam Award Silver,
AME Award Gold,
TDC Tokio yearbook entry








Andrea Wald

Creative Director
M + 49 (0)179 7010632
a.wald@waldbranding.com


WaldBranding™ Studio

Gleimstraße 57
10437 Berlin

Prenzlauer Berg