Hi, I am Andrea Wald, a creative director, designer and brand consultant from Berlin.

With 18+ years of experience, I offer comprehensive expertise in creating exciting brands and helping your brand thrive in today's dynamic landscape:

*Brand Thinking:
I specialize in aligning creativity with business goals. Whether it's about a campaign, developing UX/UI products or helping clients define their brand identity, positioning, and target audience.

*Cross-platform expertise:
I am a multidisciplinary designer, building brand experiences and products that transcend traditional boundaries.

*Storytelling first:
Crafting emotional connections that deeply resonate with audiences, leaving a lasting impression, is the essence of storytelling.




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Agencies
BBDO, BCGDV, Blue Scope, Dammanworks, Dan Pearlman, DDB, Diconium (VW), Dorten, Exozet, Fuenfwerken Design, GraftBrand Lab, Heimat, Hartmann von Siebenthal, Innocean, IXDS/PWC, JungvonMatt, Kapacht, KKLD, KMS Team, LambieNairn, Loved, McKinsey, MediaMonks, Metadesign, Mutabor Design, Parasol Island, Playframe AG, Scholz & Friends, Strichpunkt Design, Thjnk, TLGG, Triad, Uniplan, Zum Goldenen Hirschen 


Clients
Audi, BMW, Car2GO, Daimler, Genesis, Heycar, HK Engineering, Hyundai, Kia, Mercedes-Benz, MAN, Mini, Neoplan, Porsche, Schaeffler, Smart, Skoda, Volkswagen, BKK, Grünenthal, Hartmann, Techniker Krankenkasse, Vilua, Allianz, Bundesministerium für Wirtschaft und Arbeit, Bundespresseamt, Bundesregierung, Bündnis90/Die Grünen, Consorsbank, Deutsche Vermögensberatung, Sparkasse, Scalable Capital, Aldi, Bayerische Milchindustrie, Best Water Technologies, Carlsberg, Dr. Oetker, Nespresso, Share, DHL, Deutsche Bahn, Deutsche Bahn New Digital Business, Deutsche Post World Net, E.ON, EnBw, RWE, Transdev, Benq, Bosch, Deutsche Telekom, Deutsche Telekom Laboratories, Infineon Technologies, Kabel Deutschland, MediaSaturn, Media Markt, O2, Siemens, Vodafone, Bertelsmann, Heidelberg, Kieler Nachrichten, VRM Media, Qixxit, Gabor Footwear, Lamy, McFit, Oakley, Swatch, Deutsche Telekom Laboratories, Deutsche Bahn New Digital Business, Feelix, German Tech Digital, Glossybox, Go Digital Software, Parlamind, PropTech1 Ventures, Share, Tyde, Ubitricity, Wandelbots, Wechselhelfer, WirvonHier, Zimory Deutsche Börse


Awards
4x IF communication design award, 3x DDC Award Gold, 2x Red Dot Design Award, Communication Design, 2x Corporate Design Prize Gold. 2x German Design Award Nomination. German Design Award, Iconic Award, Art Directors Club Award Bronze, Euro Effie Awards Gold, Red Dot Design Award Product Design, IF Product Design Award, Adam Award Silver, AME Award Gold, TDC Tokio yearbook entry




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Overview

Service
Brand Strategy
Brand Naming
Brand Consulting
Brand Identity
Brand Campaigns
Location Scouting
Creative Production
Look Development
Logo Design
Keyvisuals
UX/UI Interfaces
Editorial Design
Shooting Supervision
Concept Film/Motion/Social Media Content
Event/Fair Design


Andrea Wald
Creative Director
M + 49 (0)179 7010632
a.wald@waldbranding.com