Andrea Wald
Freelance Creative Director
& Designer

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Shaping Brands for Tomorrow.

Development of Brand Identities and Brand Experiences.

Sustainable design strategies and solutions for companies, products and services.



  • Interdisciplinary Creative Director & Designer, Teamleader Creative, Branding and Brand Campaigns

  • 18 years of experience working with the most renowned German design/advertising/ trade fair and digital agencies

  • 14 years of experience working for the automotive industry
  • Digital expertise: UX/UI designer, development and design of user interface designs, prototypes, customer journeys and user testing.

  • From startups, medium-sized businesses to major customers 

  • Brand consulting for numerous brands and agencies.

  • Lecturer for communication design and marketing, Design Academy Berlin

***Jobs in 2022
Strichpunkt, Audi Brand Pitch / Graft Brandlab, Huawei AITO / Uniplan, Hyundai Dealer Conference 2022 / Dammanworks, Volkswagen Social Media Content / JVM, BOSCH CES 2023 / DDB Roller Pitch / BCGDV, Secret project / Jacaranda, BMW Wintersport Pitch / Wandelbots Brand Identity and Consulting / Tyde Brand Identity / Sea.AI Brand Identity / Lamy Neo66, Kono Brand Identity

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Agencies
BBDO, BCGDV, Blue Scope, Dammanworks, Dan Pearlman, DDB, Dorten, Exozet, Fuenfwerken Design, GraftBrand Lab, Heimat, Loved, HartmannvonSiebenthal, Innocean, IXDS/PWC, JungvonMatt, Kapacht, KKLD, KMS Team, LambieNairn, McKinsey, MediaMonks, Metadesign, Mutabor Design, Parasol Island, Playframe AG, Scholz & Friends, Select NY, Strichpunkt Design, Thjnk, TLGG, Triad, Uniplan, Zum Goldenen Hirschen 

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Automotive
Audi, BMW, Car2GO, Daimler, Genesis, Heycar, HK Engineering, Hyundai, Kia, Mercedes-Benz, MAN, Mini, Neoplan, Porsche, Schaeffler, Smart, Skoda, Volkswagen

Medicine & Healthcare
BKK, Grünenthal, Hartmann, Midge Medical, Techniker Krankenkasse, Vilua

Governance, Finance & Consulting
Allianz, Bundesministerium für Wirtschaft und Arbeit, Bundespresseamt, Bundesregierung, Bündnis90/Die Grünen, Consorsbank, Deutsche Vermögensberatung, Sparkasse, Scalable Capital

Food
Aldi, Bayerische Milchindustrie, Best Water Technologies, Carlsberg, Dr. Oetker, Nespresso, Share

Energy & Logistics
DHL, Deutsche Bahn, Deutsche Bahn New Digital Business, Deutsche Post World Net, E.ON, EnBw, RWE, Transdev

Telecommunications & Electronics
Benq, Bosch, Deutsche Telekom, Deutsche Telekom Laboratories, Infineon Technologies, Kabel Deutschland, MediaSaturn, Media Markt, O2, Siemens, Vodafone

Media & Service
Bertelsmann, Günther Thomas Gruppe, Heidelberg, Kieler Nachrichten, VRM Media, Qixxit

Sport & Lifestyle
Gabor Footwear Lamy, McFit, Oakley, Swatch

Startup & Incubators
Deutsche Telekom Laboratories, Deutsche Bahn New Digital Business, Feelix, German Tech Digital, Glossybox, Go Digital Software, Parlamind, PropTech1 Ventures, Share, Tyde, Ubitricity, Wandelbots, Wechselhelfer, WirvonHier, Zimory Deutsche Börse



Services
Brand Strategy
Brand Identity
Brand Campaigns
Customer Experience Design
Brand Research
Brand Design
Brand Consulting
Brand Naming
UX/UI Design
Website & App Design
Logo Design

Prototyping
Icons and Illustrations
Keyvisuals
Editorial Design
Guidelines
Signage
Shooting Supervision
Packaging Design
Product Design
Messe Design
Brand Space

Awards
4x IF communication design award,
3x DDC Award Gold,
2x Red Dot Design Award
Communication Design,
2x Corporate Design Prize Gold.
2x German Design Award Nomination.
German Design Award.
Iconic Award,
Art Directors Club Award Bronze,
Euro Effie Awards Gold,
Red Dot Design Award Product Design,
IF Product Design Award,
Adam Award Silver,
AME Award Gold,
TDC Tokio yearbook entry









Andrea Wald
Creative Director
M + 49 (0)179 7010632
a.wald@waldbranding.com


WaldBranding™ Studio
Gleimstraße 57
10437 Berlin
Prenzlauer Berg