WaldBranding™
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Aito Brand Identity
Huawei / Graft Brand LAB

Creative Design and Direction for the Agency Graft BrandLab:
building a new automative brand with several, different car models. Aito is the new chinese car brand from Huawei. Aito means “Adding Intelligence to Auto“, It is the leading provider of premium products and services for individual intelligent mobility.

(Look & Feel Moodboards: The images belong to the respective authors).

Brand Identity
Look & Feel
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Selected Works
Mini Underground IcecreamCampaign, AI
BMW Brand LookCampaign, AI
Nio ET7Campaign, AI
SixoniaBrand Identity, AI
RuhmBrand Identity, AI
Ineos FusilierCampaign, AI
Volvo CE Bauma 2025Brand Experience
Restaurants & StoresBrand Identity, AI
Kono by LamyBrand Identity
SEA.AIBrand Identity
50 years Kieler WocheBrand Experience
AITOBrand Identity
AudiBrand Identity
Hyundai Dealer ConferenceBrand Experience
Porsche 924Campaign
Porsche 928 – DayCampaign
Porsche 928 – NightCampaign
KeyvisualsBrand Identity
PorscheBrand Identity
High Protein CheeseBrand Identity
Lamy Brand ArchitectureBrand Identity
Kia SportageBrand Identity
Hyundai PEDC 2024Brand Experience
VW ADMTBrand Identity
O2 FlagshipstoreBrand Identity
50 years of Porsche TurboCampaign
Tyde / BMW Brand IdentityBrand Identity
BMW 4 SeriesBrand Identity
WandelbotsBrand Identity
NovoltoBrand Identity
Lair Brand IdentityBrand Identity
OK Media SaturnBrand Identity

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a.wald@waldbranding.com

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