Aito Brand Identity
Huawei / Graft Brand LAB
A new automotive brand for intelligent mobility.
Creative direction and brand development for AITO, translating the ambition of a new premium automotive player into a distinctive visual identity and scalable brand world. Developed in collaboration with Graft Brandlab for Huawei, the work connected technology, mobility and premium brand expression across several vehicle models.
(The images belong to the respective authors).
Automotive Branding
Brand Development
Brand Identity
Visual Identity
Mobility
Premium Automotive
Brand Systems
CooperBrand Identity
AudiBrand Identity
AITOBrand Identity
Light & MinisCampaign, AI
Light & MotorcyclesCampaign, AI
Break PointCampaign, AI
PorscheBrand Identity, Campaign
Mini Morning LightCampaign, AI
Porsche VisionCampaign, AI
BMW Neue KlasseCampaign, AI
Mini Underground IcecreamCampaign, AI
Nio ET7Campaign, AI
Renault Pop VarietéCampaign, AI
Renault KigerCampaign, AI
Renault TriberCampaign, AI
Volvo CE Bauma 2025Brand Experience
M1 ShoppingCampaign, AI
Ineos FusilierCampaign, AI
KeyvisualsBrand Identity
Youth of GreenlandCampaign, AI
Tyde x BMWBrand Identity
Hyundai Dealer ConferenceBrand Experience
Porsche 924Campaign
Porsche 928 – DayCampaign
Porsche 928 – NightCampaign
KIA SportageCampaign
Hyundai PEDC 2024Brand Experience
What if?AI Concept
O2 FlagshipstoreBrand Experience
50 years of Porsche TurboCampaign
BMW 4 SeriesCampaign
Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
© WaldBranding™ 2026 | Privacy policy | Imprint