Lair
Turning smart-home technology into an understandable consumer brand.
Brand identity for Lair, a smart indoor-air monitoring system designed to make invisible environmental information understandable and actionable. The brand was developed across visual identity, picture style, logo, UX/UI, web design, guidelines and campaign imagery.
Product Design: Formfjord
Photography Product/Campaign:
Jan Steinhilber
Lair
Smart Home
Technology Branding
Brand Identity
UX/UI
Digital Brand
Brand Development
Visual Identity
Brand Systems
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Andrea Wald —
Brand Builder & Executive Creative Director
Building distinctive brands from
strategy to experience.
Berlin · Working internationally
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